DPDP ACT 2023 · SECTION 3(b) · APPLICATION OUTSIDE INDIA

Your company is outside India. Your users are not.

India’s Digital Personal Data Protection Act reaches any company that offers goods or services to people in India — wherever it is incorporated, wherever its servers run. There is no user-count threshold and no revenue floor, and nothing turns on whether anyone pays you. A signup form that takes a name and an email address from someone in India is enough — on a website, or in an App Store or Play Store app.

Substantive duties commence 13 May 2027. Updated September 2026 · Every citation verified against the notified Act and Rules

A privacy officer at a global technology company in a navy blazer and gold scarf, responsible for the company’s DPDP obligations to its users in India.

THE SHORT ANSWER

Does it apply to us?
Yes — the moment someone in India can sign up. Free accounts count.
Need an India entity or representative?
No — the Act has no GDPR Article 27 equivalent.
Must data be stored in India?
No — no localisation for ordinary businesses (S.16).
Users under 18?
Consent — from a parent, and no ad targeting at all.

If you already run GDPR, five things are different.

Most of your privacy machinery transfers to India intact. Concentrate on the places where the DPDP Act diverges — because these are where GDPR-shaped compliance quietly fails.

No. Area Under GDPR Under DPDP Citation The work
01

Lawful basis

Six bases; legitimate interests carries much of your processing. Consent is the primary basis. The alternative is a closed list of legitimate uses — no balancing test to argue into. Act S.6 · S.7 Re-base analytics and lifecycle marketing on consent, per purpose, for Indian users.
02

Language of notice

Clear and plain language, in practice the user’s locale. The notice must be available in English or any of the 22 languages in the Eighth Schedule, at the user’s option. Act S.5(3) Translate and serve the notice on request — not only in English.
03

Breach reporting

72 hours to the authority, and only where risk is likely. Affected users notified without delay, plus a detailed Board filing within 72 hours. No risk threshold filters smaller incidents. Act S.8(6) · Rules, R.7 Remove the risk gate from your runbook and pre-build the Board filing.
04

Children

Digital-consent age of 13–16, set per member state. Under 18 across the board. Behavioural tracking and targeted advertising at children are prohibited outright — parental consent does not unlock them. Act S.9(1)–(3) · Rules, R.10 Audit the ad and analytics stack, not just the consent screen.
05

Rights channel

Respond to requests; the channel itself is not prescribed. You must prominently publish, on your site or app, how to make a request and the identifier you need to recognise the user. Rules, R.14(1) · Act S.8(9) Publish a real data-request page and a named contact point.

The lawful-basis shift is the one that costs real engineering time — read the full analysis in the DPDP Act for companies outside India.

01

Your servers are in five regions.

A distributed architecture does not create a DPDP problem by itself — the Act does not require Indian data to stay in India. What it creates is an evidence problem. Section 8(1) makes you responsible “irrespective of any agreement to the contrary,” including for processing carried out on your behalf.

  • An erasure request is not satisfied by deleting the primary record while copies persist in an EU replica and a Singapore warehouse.
  • Backups and logs hold personal data. Your retention policy has to account for them rather than stay silent.
  • Data on an Indian user processed in Frankfurt carries exactly the duties it would carry in Bengaluru.
02

Everyone you share data with.

Your email service, SMS gateway, analytics SDK, CRM and support desk are Data Processors. They need not be Indian, and the Act prescribes no mandatory contract clauses — but you stay answerable for them, so your obligations are only as achievable as your weakest vendor.

  1. Can it delete on request, for real? An erasure you cannot execute at a vendor is an obligation you cannot meet.
  2. Will it tell you about a breach fast enough? Your 72-hour clock starts when you become aware.
  3. Does it respect purpose limits? A vendor mining your data for its own models is processing beyond your instructions.
  4. Can it produce evidence? The answer has to come out of a system, not a memory.

The page you are probably missing.

Rule 14(1) requires you to prominently publish, on your website or app, the means by which someone can exercise their rights — and the identifier you need to recognise them. Section 8(9) separately requires a published contact point who can answer questions about your processing.

A privacy-policy line saying “contact us for privacy requests” does not meet this. What the Rule asks for is a specific, findable, working channel. And verify identity before you act — a deletion endpoint that accepts a bare email address is a data-destruction tool for anyone who knows your users’ addresses.

See how the request portal works →

A COMPLIANT REQUEST PAGE CARRIES

  • R.14(1)(a) The means to make a request
  • R.14(1)(b) The identifier you require
  • R.14(3) Your published response period
  • S.8(9) A named contact point
  • S.11–13 Access, correction, erasure, grievance

Ninety days is the outer limit for grievance responses — and you must implement measures that make that period achievable.

ACT S.2(f) · S.9 · RULES, R.10 & R.12

If children can reach your product.

Read this twice if you build a game, a consumer app, or anything with a mixed-age audience. India is stricter than the regime you are used to, and the strictest part cannot be bought off with consent.

01

A child is anyone under 18

No member-state variation of the kind the GDPR allows. The government can lower the bar under Section 9(5), but only by a bespoke notification for one named company that has shown its processing is verifiably safe — not a general power to set a lower age for an industry. None has been issued.

02

Consent does not unlock tracking

Section 9(1) requires verifiable parental consent before processing a child's data. Section 9(3) separately prohibits behavioural tracking and targeted advertising at children — with no mention of consent. Rule 12 confirms it by exempting 9(1) and 9(3) as separate carve-outs.

03

Your exposure is the ad stack

For an ad-monetised app that is the commercially significant fact. Behavioural ad SDKs, engagement profiling and retargeting directed at under-18s are barred outright, however good your parental-consent screen. Breach of Section 9 carries up to ₹200 crore.

ON AGE VERIFICATION — WHAT THE LAW ACTUALLY SAYS

No provision requires age verification. The phrase appears nowhere in the Act or the Rules, and Rule 10's machinery confirms that the parent is an adult — there is no child-age-verification rule. You will see it asserted that DPDP "requires age gates". It does not.

The relief is narrower than it sounds. Section 9 carries no knowledge qualifier — no "actual knowledge" standard, and no safe harbour for self-declared age. An unchecked "I am over 18" box is not a defence on the text. So age assurance is risk mitigation, not a legal requirement: the law does not order you to build a gate, but it holds you to duties you cannot meet without some idea who is a child. Be sceptical of anyone who says otherwise while selling you the gate.

The readiness checklist.

Five phases, in the order that wastes least effort. Every item carries the provision it answers to, so your counsel can check our work.

Download as PDF →
01

Confirm scope

  • Establish that Section 3(b) applies

    You offer goods or services to people in India. There is no user-count, revenue or materiality threshold, and no requirement that anyone pay you — a free account collecting a name and email is enough.

    Act S.3(b)
  • Find every store holding Indian users’ data

    Primary databases, regional replicas, warehouses, analytics, backups, logs, the data lake someone stood up two years ago.

    Groundwork for S.11–12
  • Include your mobile apps and their SDKs

    An App Store or Play Store app with a login is in scope on the same terms as a website. Analytics, crash, attribution and ad SDKs ship personal data off-device — each is a Data Processor.

    Act S.3(b) · S.8(2)
  • Decide who owns this internally

    No Indian entity or representative is required — but a named person must be answerable and published.

    Act S.8(9)
02

Fix the lawful basis

  • List what runs on legitimate interests today

    Product analytics, enrichment, most lifecycle marketing. For Indian users this generally has to move to consent.

    Act S.6 · S.7
  • Hold consent state per purpose, per user

    A single boolean at signup will not survive contact with the Act. Account creation is not consent to marketing.

    Act S.6(1)
  • Make withdrawal as easy as consent was

    And make it actually propagate to every downstream system, not just your own database.

    Act S.6(4)–(6)
  • Serve the notice in the user’s language

    English or any of the 22 Eighth Schedule languages, at the user’s option.

    Act S.5(3) · Rules, R.3
  • Decide whether children can reach your product

    A child is anyone under 18 — no member-state variation. If under-18s can sign up, verifiable parental consent applies before you process their data.

    Act S.2(f) · S.9(1)
  • Turn off behavioural tracking and ad targeting for children

    Section 9(3) is a flat prohibition, not a consent option — parental consent does not unlock it. The exposure is in the ad and analytics stack.

    Act S.9(3)
03

Publish the rights channel

  • Build a data-request page

    Prominently published, stating how to make a request and the identifier you need — a customer ID, registered email or mobile.

    Rules, R.14(1)
  • Verify identity before you act

    A deletion endpoint that accepts a bare email address is a data-destruction tool for anyone who knows your users’ addresses.

    Rules, R.14(5)
  • Publish your response period and meet it

    Ninety days is the outer limit for grievances through your redressal system, and you must implement measures that make it achievable.

    Rules, R.14(3)
  • Publish a named contact point

    The business contact information of your DPO, if you have one, or of a person able to answer questions about your processing.

    Act S.8(9)
04

Review your partners

  • Inventory every processor touching Indian users

    Transactional email, the SMS gateway sending OTPs, analytics SDKs, CRM, support desk, CDP — and their sub-processors.

    Act S.8(2)
  • Confirm each one can delete on request

    An erasure request you cannot execute at a vendor is an obligation you cannot meet.

    Act S.12
  • Fix breach notice timing in vendor contracts

    Your 72-hour clock starts when you become aware. A contract allowing 30 days’ notice has already blown your deadline.

    Rules, R.7
  • Get separate consent for marketing messages

    Consent to create an account is not consent to be marketed to. India’s TRAI commercial-communication rules apply independently of DPDP.

    Act S.6(1)
05

Prove it

  • Keep timestamped consent records

    The burden of proving valid consent sits with you, and Section 8(1) keeps you responsible for processors regardless of any agreement to the contrary.

    Act S.6 · S.8(1)
  • Write a retention policy that covers backups

    Backups and logs hold personal data. Say what happens to them rather than staying silent.

    Act S.8(7)
  • Rehearse the 72-hour breach sequence

    Users notified without delay; the detailed Board filing inside 72 hours of awareness.

    Rules, R.7
EasyDP FOR DATA FIDUCIARIES
OUTSIDE INDIA

The one-time work is yours. The recurring work is ours.

Scoping, re-basing your lawful bases and reviewing vendor contracts are judgment calls your team and counsel have to make. What follows is operational and never stops — consent state per user per purpose, notices in the language each user asks for, requests answered on a published clock, and records that survive a question from the Board.

Bringing a global product to Indian users?

Tell us your stack and where your users are. We will tell you honestly whether we fit — and where we do not.

Questions global teams ask.

Does the DPDP Act apply to our company if we have no entity in India?

Yes, if you offer goods or services to people in India. Section 3(b) extends the Act to processing of digital personal data outside India where that processing is connected to offering goods or services to Data Principals in India. Where you are incorporated, where your servers run, and which currency you bill in do not affect the test. There is no user-count or revenue threshold — a signup form collecting a name and email from someone in India is enough.

Does the DPDP Act apply to our mobile app on the App Store or Play Store?

Yes, on exactly the same terms as a website — the Act is technology-neutral, and Rule 14(1) speaks of publishing on "its website or app, or both, as the case may be." If your app has a login, a social sign-in button, or an email field in onboarding, you are collecting digital personal data from Indian users and Section 3(b) attaches. Two points app teams miss: the store is a distribution channel, not a shield, so Apple’s and Google’s own privacy terms do not discharge your obligations; and the SDKs in your build — analytics, crash reporting, attribution, push, ad mediation — are Data Processors that typically ship personal data off-device, so each belongs in your vendor review.

Does the DPDP Act apply if our Indian users are all on a free plan?

Yes. Section 3(b) turns on whether the processing is connected to offering goods or services to people in India — not on whether anyone pays you. A free tier, a free trial, a freemium account and an ad-supported product are all services being offered, so the personal data of their Indian users is in scope. The practical test is not revenue but data: if someone in India can create an account and you end up holding their name, email or phone number, the Act applies to that processing. Monetising later does not change when the obligations started.

Do we have to appoint a representative or set up an entity in India?

No. The DPDP Act has no equivalent of GDPR Article 27, which requires non-EU controllers to designate an EU representative. Nothing in the Act or the DPDP Rules 2025 requires a foreign company to establish an Indian entity, appoint a local representative, or register with an authority. The only India-presence requirement is the India-based Data Protection Officer under Section 10(2)(a)(ii), which binds only entities notified as Significant Data Fiduciaries — none have been notified so far.

Do we need to store Indian users’ data on servers in India?

Not under the DPDP Act itself. Section 16 works as a negative list: transfers abroad are permitted unless the Central Government notifies a restricted country, and no country has been notified. The only localisation hook is Rule 13(4), which reaches Significant Data Fiduciaries only, for data categories the government may specify — none specified so far. Genuine localisation mandates come from sector regulators, such as RBI’s payment-data directive, and Section 16(2) expressly leaves those intact.

We already comply with GDPR. What is actually left to do?

Most of your machinery transfers. The gaps are concentrated in five places: consent replaces legitimate interests as the primary lawful basis; notices must be available in any of the 22 Eighth Schedule languages at the user’s option; breach reporting has no risk threshold and adds a 72-hour Board filing; anyone under 18 is a child and behavioural tracking or targeted advertising at them is prohibited outright; and you must prominently publish a rights-request channel with the identifier you require.

We build games. Can we run ads to Indian users under 18 with parental consent?

No. Section 9(3) prohibits behavioural tracking, behavioural monitoring and targeted advertising directed at children outright, and it contains no consent proviso — unlike Section 9(1), which is expressly a consent obligation. Rule 12 confirms the reading by exempting Sections 9(1) and 9(3) as separate carve-outs: if parental consent could cure a 9(3) breach, there would be no need to exempt 9(3) independently. So for an ad-monetised app the exposure sits in the ad and analytics stack rather than the consent screen. Behavioural ad SDKs, engagement profiling and retargeting aimed at under-18s are barred however good your parental-consent flow. Non-personalised contextual advertising is widely argued to sit outside 9(3), but the text does not say so and there is no Board guidance yet.

Does the DPDP Act require us to verify our users’ ages?

Not as such. Neither the Act nor the Rules impose a freestanding age-verification or age-assurance obligation — the phrase appears nowhere, and Rule 10’s verification machinery is aimed at confirming the self-identified parent is an adult, not at checking the child’s age. What the Act requires is verifiable parental consent before processing a child’s data. The relief is narrower than it sounds, though: Section 9 has no knowledge qualifier, no COPPA-style actual-knowledge standard, and no safe harbour for self-declared age, so an unchecked "I am over 18" box is not a defence. Age assurance is therefore risk mitigation rather than a statutory requirement — most teams with a mixed-age audience conclude they need some age signal to meet a duty that has no knowledge defence.

Do our email and SMS vendors have to be Indian or DPDP certified?

Neither. The Act does not require processors to be Indian, and there is no certification scheme. What it requires is that you engage them only under a valid contract (Section 8(2)) — and it prescribes no mandatory clause list, unlike GDPR Article 28(3). The practical constraint is that Section 8(1) keeps you responsible for what they do on your behalf, so your obligations are only as achievable as your weakest vendor: if it cannot delete on request or report a breach quickly, you cannot meet yours.

When do these obligations actually start?

The substantive obligations — notice, security, breach reporting, retention, children’s data, Data Principal rights and cross-border transfers — commence on 13 May 2027 under Rule 1(4) of the DPDP Rules 2025. Consent Manager registration starts 13 November 2026. One caveat as of September 2026: MeitY consulted in January 2026 on compressing the eighteen-month runway to twelve months. No amendment has been notified and 13 May 2027 remains operative, but a programme planned to land in April 2027 has no margin if that changes.

General information, not legal advice. Verify obligations against the notified text for your specific business. Commencement dates stated as of 1 September 2026. Sources: the Digital Personal Data Protection Act 2023 and the DPDP Rules 2025 (G.S.R. 846(E)) — see our official documents library.

Built on India's official DPDP framework.

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DPDP Act 2023No. 22 of 2023 · In force Nov 13, 2025
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DPDP Rules 2025G.S.R. 846(E) · staged: 2025 → May 2027
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MeitY governedMinistry of Electronics & Information Technology