This page lists everything the EasyDP website stores in your browser, what each item is for, and how long it stays. No analytics cookie is set until you choose “Accept all” or switch on analytics cookies in the cookie banner. Refusing them does not change anything else on the site.
1. What is stored, and why
| Name | Kind | Purpose | Set by | Kept for |
|---|---|---|---|---|
easydp_cookie_consent | Necessary (browser storage) | Remembers your cookie choice and when you made it, so the banner does not ask on every page. | EasyDP | Until you clear your browser’s site data |
easydp_notice_lang | Preference (browser storage) | Remembers the language you picked for our notices. Set only when you pick one. | EasyDP | Until you clear your browser’s site data |
_ga, _ga_<id> | Analytics (cookie) · only with consent | Counts visits and shows which pages are useful, without telling us who you are. | Google Analytics (Google LLC, United States) | 2 years |
ph_<project>_posthog | Analytics (cookie) · only with consent | Counts visits and how pages are used. If you join early access, your email address is recorded here too, as the form’s notice explains. | PostHog (PostHog Inc., United States) | 1 year |
2. Measurement that uses no cookies
We also use Vercel Web Analytics, Vercel Speed Insights and Ahrefs Web Analytics.
These count page views and page speed in aggregate. They do not set cookies or store
an identifier in your browser, so they run without asking, and they do not tell us
who you are.
3. Changing your choice
Use ,
also at the bottom of every page, to switch analytics cookies on or off at any time.
Switching them off stops both tools straight away and deletes the analytics cookies
they set on this site. You can also block or delete cookies in your browser’s
settings.
4. Our record of your choice
When you choose, we keep a short record of it: whether analytics cookies were
accepted or refused, the version and language of the banner you answered, the page,
and the time. It is tied to a random identifier created in your browser, not to your
name, email, IP address or device. We keep it so that we can show what each visitor
agreed to, which the DPDP Act expects of any business that asks for consent. The
record is stored in India (Mumbai) and is never edited after it is written; each
change of mind is added as a new entry.
5. Your rights and questions
You may ask for access to, correction of, or erasure of personal data we hold, as set
out in our Privacy Policy. Write to
hello@easydp.in. If we do not resolve a complaint,
you can take it to the Data Protection Board of India.
This page is a plain-language description of what this website does.
It is not legal advice.
EASYDP · COOKIE POLICY · LAST UPDATED October 2026 E